persona is a strategic mask of identity in public, the public image of one’s personality, the social role that one adopts, or simply a fictional character.It is also considered “an intermediary between the individual and the institution.The word persona derives from Latin, where it originally referred to a theatrical mask. The usage of the word dates back to the beginnings of Latin civilization.The Latin word derived from the Etruscan word “phersu,” with the same meaning, and that from the Greek πρόσωπον (prosōpon). Latin etymologists explain that persona comes from “per/sonare” as “the mask through which (per) resounds the voice (of the actor).”
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